Norweigian Outdoor Ad Campaign
I saw this article on Picturephoning.com"The poster invites the target group to pose in front of it, take a picture, and send a picture message to a friends mobile."
I really like this idea, it's a simple way of encouraging the use of camera phones in a spontaneous, humourous way which is what i think camera phones are all about. Yes, they are starting to become substitutes to low end digital cameras, particularly now high end camera phones in the UK are 2Megapixels with auto focus e.g. Sony W900. But it is not the fact decent pictures can now be 'posed' using camera phones, it is the immedacy of being in the vicinity when an event occurs that makes camera phones so exciting. There are a number of companies out there starting to take advantage of this technology and i think we will see a paradigm shift in the way we collate and disseminate images of events in the next few years. Using humourous backdrops today for a campaign is seeding the mainstreaming of ubiquitous camera phone imagery of tomorrow.
posted by blueboyeddie @ 9:52 pm
1 Comments:
Thanks for the comments Tom. I agree that the mobile companies are still trying to find the 'Killer App' which will make 3G worth it and return real value.
As an aside, and a point i'll blog on, I don't think 3G will deliver - at any point - the value it was meant to create. I think it becomes another stepping stone technology towards either 4G or, as a substitute and much to the mobile carriers detriment, WiFi/Wimax/UWB. These will be the technologies which enable cheap data driven killer applications.
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